Whenever the word ‘advanced’ is uttered, thoughts of complex algorithms may suddenly come to mind, and advanced content is no different. However, you don’t need a degree from MIT to take advantage of this content to attract more visitors to your website.
Advanced content is richer in nature and does a good job in explaining why potential customers should do business with you. Although it may take longer to create then, say a Twitter post, the ROI potential is greater and also demonstrates that your business is a thought leader within your industry or market. Your leads can turn to followers and, in some cases, evangelists on your behalf—thanks to these three pieces of advanced content.
Most customers want to know, "What can your business do for us?" You should be able to point to a few examples. A case study is a detailed, real-world example of how a business solved a complex problem or delivered a high ROI, so it can be quantitatively or qualitatively measured. Here are some tips in creating an appealing study:
Producing White Papers for your company website is an exceptional way to produce content and establish your company as an authoritative voice within an industry. White Papers are educational pieces, designed to help solve complex issues and help make decisions. As a marketer, a White Paper can help explain a specific tool or piece of technology that can aid in making a decision or justify an expense in deploying a certain marketing tool. Creating industry-specific White Papers can differentiate your company from the competition, so here are some tips:
YouTube is a valuable method of delivering content if used correctly and should receive the same kind of monitoring and attention that you would give to Twitter and Facebook. When creating a YouTube channel, it’s important to set it up properly to make sure it reflects the company’s brand and message while including links and information about your company. Posting videos to your website, or YouTube channel, provides a good source for providing demonstrations, putting your face with the company and engaging with your community. Here are some tips on making good video content:
By creating this type of content, you can gain credibility with your followers or potential customers and establish yourself as a thought leader within your industry. Not only that, this type of relevant content also drives your SEO efforts and boosts your organic search results, which equals relevant leads for your company.
Join us for an exciting new webinar on Wednesday, July 11 at 12PM EDT, 9AM PDT. Backed with real data, we'll prove that content marketing in an invaluable business tool and is the foundation of successful Internet marketing. We'll also discuss how content marketing affects organic, referral, social media and direct traffic to a website.