Inbound Marketing Week in Review: June 24, 2012

Inbound Marketing Week in Review: June 24, 2012

By Brianne Carlon RushJun 24 /2012

june inbound marketingA lot of fun has been had this week at Kuno Creative—just check out this picture of Dan! But we also buckled down and produced a few blogs about content marketing, the sales funnel, HubSpot and Inbound Marketing strategy. Get caught up now and check back in next week for more awesome content.

8 Reasons Why All Companies Must Become Publishers to Compete Online

The way people shop, buy and research products and services today and into the future, mandates that companies produce lots of content on the Internet if they wish to be found and considered. Check out these eight reasons why companies must use content marketing to compete on the Internet…

The Content Marketing Sales Funnel - Tuesday's Tips & Tactics [Video]

This week’s episode looks at the content marketing sales funnel, its components, barriers to consumption, the campaign structure and the role of lead nurturing. Watch it here…

HubSpot’s New Admin Portal Navigation and What it Means to the User

While most of you have seen it, played with it and gotten used to it in the last seven to 10 days—for some of you, the new HubSpot admin navigation structure is very new and VERY overwhelming. DON’T PANIC. Everything that you accessed is still intact. All of your analytics, all of your images and documents, all of your lead generating forms, all of your content is still inside your HubSpot portal. To get a better grip, learn about it here.

Ask Yourself These 5 Questions About Your Inbound Marketing Strategy

If you're involved in sales and marketing for your company, you know how frustrating it can be to increase sales revenues with limited resources. Whether getting a startup out of the gate quickly or overhauling an apparently stalled marketing strategy, the challenge is always how to pinpoint your target market, optimize your message and reach qualified buyers without overwhelming and alienating them. The best way to get from here to there on a budget is to think it through first. Check out the top five things to ask yourself.

The Worst Content Marketing Mistake You Can Make

A few weeks ago I discussed seven content marketing mistakes to look for, but not taking the time to research and understand your audience is the worst possible mistake you could make in both content marketing and marketing in general. Find out why here…

The Future of Content Marketing—Dynamic On-page Nurturing

Over the years, Kuno has written many blog posts about lead nurturing. However, most of them have been centered on the use of email to nurture and nudge leads further down the funnel. Today’s technology doesn’t limit marketers to just email. Channels like social media, SMS and the very website the lead converted on can be used to nurture in some amazing ways over time. Here is a look at one such channel and the future of content marketing—the very website the lead converted on (on-page lead nurturing).


Thanks for stopping by the Kuno Creative blog! For a little light weekend reading, check out our Content Marketing Manifesto. See you Monday! 

Leveraging Social Media InfluenceThe Business Case for Content Marketing - Register Now!

Join us for an exciting new webinar on Wednesday, July 11 at 12PM EDT, 9AM PDT. Backed with real data, we'll prove that content marketing in an invaluable business tool and is the foundation of successful Internet marketing. We'll also discuss how content marketing affects organic, referral, social media and direct traffic to a website.

The Author

Brianne Carlon Rush

Brianne works with Fortune 500 clients to strategize digital marketing efforts that help sales teams close deals faster. Additionally, she focuses on Kuno’s sales and marketing alignment and employee empowerment. Prior to Kuno, Brianne helped market OverDrive, the leading digital reading platform for libraries and schools, and was the youngest person to be promoted to managing editor position at MacFadden Performing Arts Media in NYC.