If you are a small business without a large budget for marketing, it can be difficult to implement an inbound marketing strategy. Say you’re new to the idea of "inbound" marketing and you have little analytical data - you’re not a big fish in the pond but you want to make some waves. While it won't substitute for a full-blown marketing strategy, WordPress has a cost-effective solution for your needs through JetPack.
JetPack is the new, free tool that comes standard with every new WordPress install (Hint hint: It may be time to update). Jetpack is a WordPress plugin that supercharges your self-hosted WordPress site with the awesome cloud power of WordPress.com. It offers several tools that are made to integrate with WordPress functionality seamlessly that are vital to getting started. Here are a few of note:
All of these add-ons are free and are key to getting you better information on your traffic and organizing/integrating your social media and website together. But even with the power of JetPack, we are still missing a key ingredient: custom forms for your landing pages.
The plugin that I have found to be the easiest to use, yet still very flexible and robust, is called “Custom Contact Forms.” You can create simple forms all the way to complex forms with checkboxes, dropdowns and custom styles that redirect to your “Thank You” pages. This plugin is critical to simple Inbound Marketing for your WordPress site because it supports the Inbound life principle of offering good, free content in exchange for some information from the user. Custom Contact Forms stores all your form entries and allows you to export them in a CSV format to be used in conjunction with your other campaign tools (i.e. E-mail marketing software, databases, etc).
These tools should help you form a beginner’s basis in WordPress to start collecting data with your new content and integrating basic social media and subscription functions, which are some of the vital tenants of successful Inbound Marketing.
Also, be sure to activate your Plugin called Askimet, which will filter and guard your site from spam. Find more tips on how to easily safeguard your WordPress site from hackers, here.
Jesse is a Web Developer at Kuno Creative who regularly contributes his technical expertise to Kuno's blog. He carries a Master of Science in Mass Communcations and has over 3 years of experience in web development and design.