The power of online content marketing has gone main stream. Not just in marketing circles, but to the C-Suite as well. This is reflected in Joe Pulizzi’s Coca-Cola Bets the Farm on Content Marketing: Content 2020. It’s true that some niche industries can excel online without publishing lots of content. However, as soon as the first company in that niche starts to publish frequently, the success the others experienced will begin to diminish.
Also, consider that mobile web browsing is poised to overtake the PC soon. The way people shop, buy and research products and services today and into the future, mandates that companies produce lots of content on the Internet if they wish to be found and considered. Below are eight reasons why companies must use content marketing to compete on the Internet.
Search engines, social media and the mobile web have fundamentally changed how people make purchasing decisions, and there is no going back. No longer can businesses say its target demographic is not connected. According to the latest Pew Internet Research poll, more than 50% of seniors 65 and older are online. Businesses can choose not to be online, but the majority of the rewards will be reaped by the companies that choose to be online and use content marketing.
Image: Marion Doss
Join us for an exciting new webinar on Wednesday, July 11 at 12PM EDT, 9AM PDT. Backed with real data, we'll prove that content marketing in an invaluable business tool and is the foundation of successful Internet marketing. We'll also discuss how content marketing affects organic, referral, social media and direct traffic to a website.