The marketing landscape has been evolving toward the Internet for many years now. Over the last few years the evolution has been accelerated. In this time inbound marketing has shown its worth by slashing cost per lead by 62% or more for many companies. Marketing professionals that see the writing on the wall are making the transition to online marketing. However, this transition isn’t necessarily easy for the seasoned traditional marketer. Below are 10 ways the traditional marketer can naturally make the transition to inbound marketing:
Not all traditional career marketers will be comfortable executing everything in the above list in their spare time. For those who aren’t, a personal blog that revolves around extended family is an option. It can be used to create and publish family-centric content (blogs, photos, video, etc.) that uncles, aunts and grandparents would be interested in consuming.
Instead of creating a whitepaper, a photo album in PDF format for family members to download is a good alternative. Once enough emails are collected, a family newsletter can be distributed. This type of activity will make the extended family very happy and provide the inbound marketing lessons traditional marketers will need in order to make the career transition to the Internet.
Join us for an exciting new webinar on Wednesday, July 11 at 12PM EDT, 9AM PDT. Backed with real data, we'll prove that content marketing in an invaluable business tool and is the foundation of successful Internet marketing. We'll also discuss how content marketing affects organic, referral, social media and direct traffic to a website.