Tuesday's Tips & Tactics - Inbound Marketing in 10 Minutes or Less is a weekly series presented by a member of the Kuno Creative inbound marketing team. The series is designed to instruct viewers on the best ways to think about and deploy inbound marketing tactics in order to maximize marketing resources, leads and sales. Each week will be completely devoid of hype and focus exclusively on proven concepts and tactics deployed every day in the Kuno labs.
This week’s episode looks at the nine attributes that most successful landing pages possess, presents social proof as a landing page consideration and debunks the above-the-fold group think that is pervasive amongst marketers. The nine attributes include IP address capture, testing, link minimization, calls-to-action and forms, value propositions and headlines, images and video, testimonials, body copy and bulleted lists.