There are many advantages to using content marketing as the foundation of an inbound campaign. However, diverse content marketing deployments of highly desired, quality content will help the campaign spread to other web properties throughout the Internet and act as a force multiplier. This positively impacts brand equity, SEO and website traffic. Below are ten ways a content marketing campaign can be spread to other web properties.
The takeaway from the above is simple; the more diverse your content marketing campaign is the more potential visibility, visitors, conversions, leads and customers it can produce. It doesn’t matter if you distribute the content to other websites or others do it for you. If the campaign is robust and the content quality is high, both should happen. For more help with content marketing, download The Content Marketing Manifesto.
Learn how to implement the 22 C's of content marketing, explore 37 months of real content marketing analytics and understand the landscape of content marketing for business.