At my previous job, I was responsible for pitching a traveling event to the media. The tour covered more than 40 stops in five months, and I reached out to press in every city along the way. There was one thing in common that every interested party asked me: What content do you have that I can use?
Journalists (the good ones, anyway) wanted to get their hands on any videos, fact sheets, b-roll, tour logs, photos and information I had about the tour. They knew that is what would set their piece apart from the others in the news that day. So how can your company leverage this journalistic need? Start producing relevant, quality content that can be collected into an assortment of information, whether it be in the form of a blog, resource center or brand library.
There are a few important factors that make this equation work out for both parties, however. Read on for ideas on using Content Marketing to reach the press.
If you are ready to build your brand and get some attention from the media, follow these steps to keep your content good, relevant and quotable—and, of course, basic PR guidelines—and you will be on your way to seeing your name in bright lights.
For more insights on Content Marketing, download our free eBook, The Content Marketing Manifesto.
Photo: Thomas Hawk
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