Tuesday's Tips & Tactics - Inbound Marketing in 10 Minutes or Less is a weekly series presented by a member of the Kuno Creative inbound marketing team. The series is designed to instruct viewers on the best ways to think about and deploy inbound marketing tactics in order to maximize marketing resources, leads and sales. Each week will be completely devoid of hype and focus exclusively on proven concepts and tactics deployed every day in the Kuno labs.
This week's episode examines how the development and deployment of regularly published content to a website affects the online analytics and metrics associated with organic search, social media, referring sites and direct traffic. The information discussed includes both website traffic and conversions over a three year period of time.