Tuesday's Tips & Tactics - Inbound Marketing in 10 Minutes or Less is a weekly series presented by a member of the Kuno Creative inbound marketing team. The series is designed to instruct viewers on the best ways to think about and deploy inbound marketing tactics in order to maximize marketing resources, leads and sales. Each week will be completely devoid of hype and focus exclusively on proven concepts and tactics deployed every day in the Kuno labs.
This week's episode tries to address and overcome some of the common notions of social media marketing, such as it’s just a fad, it’s for kids or there is no return on investment. We also recommend how to use traditional marketing methodologies with social media as a channel. Lastly, we define social media as a content distribution channel and emphasize the importance of content with any online campaign.