Grab attention. Encourage an action. Make a sale. The purpose of calls-to-action (CTAs) is simple enough. However, the amount of CTAs that actually accomplish these goals is nowhere near 100%. To increase your conversion rate—and ultimately your sales—consider investing a little time and energy into crafting your CTAs. Follow the tips below for writing CTA text, then let us know how they worked for you.
Being all of these things in just one short phrase is a tall order. Creating effective CTAs isn’t always easy, and it takes a great deal of wit, marketing knowledge and trial and error. But don’t give up; calls to actions are essential for converting visitors to leads and leads to customers. And remember, buyers want consistency; whatever language you decide to use for your CTA, carry it through to the landing page for ultimate results.
What CTAs have you had success with? Let us know in the comments below.