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Inbound Marketing Week in Review: May 6, 2012

By Brianne Carlon RushMay 6, 2012

power of contentThis week we focused on the power of content, broaching topics such as using it to get people to stay on your website longer and getting noticed on LinkedIn. We also discuss the seven deadly sins of content marketing. You will also learn about implementing blog modules as resource libraries, balancing your inbound marketing efforts, starting Twitter automation and using the best tools for B2B marketing. Read on!

7 Content Marketing Mistakes You Might be Making

It's important to take another look at your content and make sure you are not committing some of the worst content crimes around. Read on to discover the seven content marketing mistakes you might be making.

Is Facebook Really a Good Place for B2B Marketing?

Yes, you can advertise on FB, but is that really a smart move? Yes, you can promote your business through a company Page and a bunch of "likes," but  what does that really accomplish? I think we marketers are chasing our tails on Facebook because it was never meant to be a place of business, and most users like it that way.

LinkedIn iPad App Puts Content on Top

Last week, LinkedIn finally released its long-awaited iPad app. Rather than being just another social connection application, LinkedIn’s entry into the tablet world puts content on top... literally.

Twitter Automation - Tuesday's Inbound Tips & Tactics [Video]

This week's episode looks at simple Twitter automation designed to generate leads using the content you have and content from other relevant sources. 

Inbound Marketing Can Offer Balance to Your Marketing

In a fast-paced world of deadlines and rushing, inbound marketing can offer a Zen presence and nice harmony in your marketing toolkit. Infusing balance with your approach to marketing will make you and your customers happier, establishing a healthy relationship from the beginning

How to Use the HubSpot Blog as a Resources Download Module

Rather than making a content page with a lot of hand coding required for each download, why not use a blog module? By creating a separate page and adding a “blog” module from the HubSpot module choices, you can customize and condense your resource library into an easy-to-share, one-stop-shop for your current or future prospects.

5 Tips to Improve your Website’s Stickiness and Time-on-Site Number

Once someone finds your website, the battle is not over. Even if you’ve also put a lot of time into designing a good-looking landing page, this doesn’t guarantee a high time-on-site figure. So what does? Content and the placement of that content. 

Check in next week for more of the finest inbound marketing content on the web. Have a great weekend and happy Cinco de Mayo!

Photo: yourdoku




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The Author

Brianne Carlon Rush

After developing the Kuno Creative content marketing department and growing it by 500%, Brianne has expanded her role to help grow the inbound marketing agency in size, revenue and resources. She now focuses on sales and marketing alignment; employee recruiting, hiring and development; and communication strategies, while still dedicating time to client strategy and Kuno’s marketing efforts.
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