Last week, LinkedIn finally released its long-awaited iPad app. Rather than being just another social connection application, LinkedIn’s entry into the tablet world puts content on top... literally.
Here’s a screen shot of the app, which includes “All Updates” in the first position:
This feature is a massive change for the professional social network, which has added more robust content sharing features over the last year. And unlike, say, Twitter or Facebook apps, LinkedIn’s app is specifically designed as a social business digest, mimicking the popular Flipboard app.
While there are plenty of handy features, including personal Google and Exchange calendar feeds, as well as the ability to add professional connections, content and inbound marketers should focus their attention on this “All Updates” section.
Here are a few tips for sharing content on LinkedIn’s new iPad app:
The app does lack some nice features (which I won’t belabor here), but this beautifully laid out content feed does exactly what it’s meant to do. What’s that? Well, as one app store commenter put it, “It makes me want to spend more time browsing around my professional groups and networks.”
Have you tried the new LinkedIn iPad app yet? What do you think?