We all grumble each time Facebook initiates a new layout, updating our own statuses with complaints. But it's almost been a month since Facebook implemented the new Timeline layout for business pages, and some companies haven’t taken advantage of the new changes yet. If you use Timeline for Business pages the correct way, it’s easy to see that it truly is better than the older version, not to mention more user-friendly for both the page manager and those that “Like” the page.
With the new Facebook Timeline, you have to view your page as prime real estate. Really think about what is the most important information for your customer to see. And don’t forget what the purpose of the Timeline is to make it easier for you to share information and engage with your Facebook visitors!