A few months ago we published a fairly popular blog post called, The 14 C’s of Content Marketing. While many inquired how we came up with so many C’s, we felt 14 wasn’t enough, resulting in the development of seven additional content marketing C’s. Now, armed with the 21 C’s of content marketing, you’ll be able to deploy more powerful and efficient campaigns that tell your brand’s story, solve consumers' problems and/or entertains them in a robust and profitable fashion.
Using all of the 21 content marketing C’s will help your marketing team grow most of the positive metrics associated with online marketing and can serve as a guide and checklist for deployment. From search engine optimization and referral traffic to social media marketing and sentiment management, content marketing has proven to be a powerful way to harvest online marketing benefits. For tactical help using a blog for content marketing, download our Blog Post Optimization Playbook.