The importance of content marketing within inbound marketing strategies has grown exponentially over the past year. Your company content is your chance to tell your brand’s story, as well as gain the trust of your potential leads and customers. So it is imperative that you create quality, relevant content for your website, blog and marketing materials. Kuno has provided plenty of how-to’s, tips and useful information, so don’t forget those elements.
But it's also important to take another look at your content and make sure you are not committing some of the worst content crimes around. Read on to discover the seven content marketing mistakes you might be making.
So take a look at your content. Make sure you are accomplishing all the to-do’s, but take another look to make sure you are not tooting your own horn a little too loudly, putting your readers to sleep or creating an alter ego. Remember to solve problems, create quality stories, utilize your employees and, for Pete’s sake, copyedit!
Learn how to implement the 22 C's of content marketing, explore 37 months of real content marketing analytics and understand the landscape of content marketing for business.