Tuesday's Tips & Tactics - Inbound Marketing in 10 Minutes or Less is a weekly series presented by a member of the Kuno Creative inbound marketing team. The series is designed to instruct viewers on the best ways to think about and deploy inbound marketing tactics in order to maximize marketing resources, leads and sales. Each week will be completely devoid of hype and focus exclusively on proven concepts and tactics deployed every day in the Kuno labs.
This week's episode looks at paid social media marketing using LinkedIn, also known as LinkedIn PPC. LinkedIn is a business-related social networking site. Founded in December 2002 and launched in May 2003, it is mainly used for professional networking. Specifically, we look at developing personas based on LinkedIn demographics, identifying personae challenges, creating advanced content, developing landing pages, lead nurturing and testing through ad variations. The video is the last of a two-part series on lead generation using LinkedIn.