If you are practicing inbound marketing, you already know the benefits of advanced content: attracting more visitors, converting more leads and demonstrating your expertise in the industry. But creating a case study isn’t just throwing together some information about one of your products and putting it on your website. There is a lot of time, planning, research, marketing and development that goes into case studies, especially if you want it to be effective. For the best results, follow this two-part process for creating successful case studies.
Remember, a case study is about a challenge your client was able to overcome (with your help, of course), not a brochure about your company. In order for potential customers to find your content valuable and helpful, it should tell a good story, not be a sales pitch.
It is necessary to create a strategy for publishing and distributing your case study; without one, your content will not deliver the results you were hoping for.
Marketing your case study is just as important as creating it. We’ve said it before: Inbound Marketing is not a static strategy. Nurture your content and soon you will be nurturing leads, too.
What tips do you have for creating case studies? What has been your favorite case study to strategize?
Photo credit: Binuri Ranasinghe