Since the new Facebook timeline for pages rolled out, we’ve found an interesting trend on our own page and the pages of some of our clients. When a photo was placed “above the fold” by utilizing the “Pin to Top” option on your Facebook page - conversion rates on Sponsored Stories were significantly higher. With the upward trend in social photo content, it’s no surprise that the “like” rate is higher with featured visual content.
What content should be used?
Let your fans make the decision for you. Choose a recent photo that was popular, with plenty of likes and/or comments—or an image that effectively captures your company culture. Images and creative photography are the rule these days for highly sharable content, whether it’s an infographic, a cartoon or a photo of members of your team. For us at Kuno, our staff photos are typically the most “liked."
Here’s how to feature a post.
What’s the value of doing this?
What Facebook tips do you have to get higher conversion rates? Let us know in the comments below.