Tuesday's Tips & Tactics - Inbound Marketing in 10 Minutes or Less is a weekly series presented by a member of the Kuno Creative inbound marketing team. The series is designed to instruct viewers on the best ways to think about and deploy inbound marketing tactics in order to maximize marketing resources, leads and sales. Each week will be completely devoid of hype and focus exclusively on proven concepts and tactics deployed every day in the Kuno labs.
This week's episode looks at organic social media marketing using LinkedIn. LinkedIn is a business-related social networking site. Founded in December 2002 and launched in May 2003, it is mainly used for professional networking. Specifically, we look at how to optimize a personal profile in order to maximize credibility and trust for engaging in group conversations with the intent of driving web traffic to a blog or website for lead conversion. The video is the first of a two-part series on lead generation using LinkedIn.