Inbound Marketing Week in Review: April 1, 2012

Inbound Marketing Week in Review: April 1, 2012

By Brianne Carlon RushApr 1 /2012

inbound marketingGet caught up on this week’s blog posts faster than you can say "inbound marketing blog!" You will find out how to organize your website menu, generate leads using LinkedIn, and use fiction storytelling tactics. We’ve also got tips for shooting awesome videos and blogging more. Read on!

What is the Best Way to Organize Website Menus?

Your website could likely be the first (or possibly the last *cringe*) impression of your business, so it should explain what you do, how you do it and who you do it for, as succinctly as possible. The navigation of your website should mirror this structure and do so in a way that your visitors understand it inherently. Learn how here…

11 Steps to Generate Leads Using LinkedIn

LinkedIn can be a valuable asset to any inbound marketing campaign. Check out the methodology deployed here in the Kuno labs for driving engagement, traffic, conversions and leads. 

Blog Post SEO - Tuesday's Inbound Marketing Tips & Tactics [Video]

This week's episode looks at blog post search engine optimization. Don’t miss it!

Applying Fiction Storytelling Tips to Content Marketing

Storytelling is one of the greatest ways to provide content that builds trust. If you are about to dismiss storytelling in marketing, know that it isn’t just for works of fiction. Applying principles of fiction storytelling to nonfiction helps the writer impact his or her audience in a whole new way.  Read on for five storytelling tips…

6 Tips to Shoot Better Video for Your Website

Adding video content to you website, whether it be testimonials, training videos, video blogs or product demonstrations, can be extremely valuable. Find out how to create quality video content…

Help Me Influence Kevin Mullett, The Online Swiss Army Knife, to Blog More

Chad is trying really hard to convince Kevin to blog more and gives a lot of good reasons why businesses should blog…

See you next week!

Photo credit: greenkozi

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The Author

Brianne Carlon Rush

Brianne works with Fortune 500 clients to strategize digital marketing efforts that help sales teams close deals faster. Additionally, she focuses on Kuno’s sales and marketing alignment and employee empowerment. Prior to Kuno, Brianne helped market OverDrive, the leading digital reading platform for libraries and schools, and was the youngest person to be promoted to managing editor position at MacFadden Performing Arts Media in NYC.