Tuesday's Tips & Tactics - Inbound Marketing in 10 Minutes or Less is a weekly series presented by a member of the Kuno Creative inbound marketing team. The series is designed to instruct viewers on the best ways to think about and deploy inbound marketing tactics in order to maximize marketing resources. Each week will be completely devoid of hype and focus exclusively on proven concepts and tactics deployed every day in the Kuno labs.
This week's episode looks at blog post search engine optimization. Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural," or un-paid ("organic" or "algorithmic"), search results (from Wikipedia). Specifically, we look at seven of the most important on-page SEO factors that Google and the other search engines consider in their ranking algorithms. We also discuss the importance of creating quality, problem solving and/or entertaining content for humans and not for search engines. The video is one of a three-part series on blog post optimization.