For some reason, LinkedIn tends to be left out of the social media conversation more times than not when it comes to lead generation. With more than 26 months of data available, LinkedIn pushed more than 10,000 unique visitors to Kuno’s website. During the latter 13 month period, it drove a 2.92% visit to conversion rate. LinkedIn can be a valuable asset to any inbound marketing campaign. Below is the methodology deployed here in the Kuno labs for driving engagement, traffic, conversions and leads.
Tip: If you’re not experienced participating in group conversations, spend a week or so chiming in on posts without linking to any of your own stuff. That way, you’ll get an idea of what’s acceptable and what isn’t prior to injecting your content.
Tip: Pay attention to how many posts are made in each group. If it’s just a few per day, then you don’t want to leave posts for the group every day. If you go into the group and notice every other post is from you, then you’re posting too much.
It’s safe to say that LinkedIn should not be treated as a broadcast medium. If it is, don’t expect to get many leads. It should be treated as a collaboration channel. By collaborating with industry colleagues and people with shared interests, your website will be rewarded with a steady flow of visitors and new incremental leads. For more help with LinkedIn, access these free resources.
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