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Social Media Influence Panel with Jim Kukral, Laura Fitton & Jay Baer

By Chad PollittMar 22, 2012

Leveraging Social Media Influence PanelThanks to everyone who joined the Kuno Creative inbound marketing team in welcoming our guests Jim Kukral, Laura "Pistachio" Fitton and Jay Baer for a panel discussion on social media influence. We discussed creating real business value in social media marketing and how to leverage influence in inbound marketing.

If you were unable to attend, or would like a copy of the presentation, feel free to download the webinar slides below. Soon we will release the full video and audio of the presentation, too. We'll send out an email to the attendees with a link to the video shortly.



Questions Addressed by the Panel:

  • What does social media influence mean to you and why is it important?
  • How did you become influential yourselves?
  • How should businesses measure influence?
  • What is the most important thing a company can do to build social media influence?
  • How does someone like a plumber or an insurance agent build social media influence?
  • What is your advice to small businesses that want to reach out to influencers in their industry?
  • And others. . .

More About Our Guests

Jay Baer

Jay Baer is a social media strategist, speaker and author. He's consulted with more than 700 companies on digital marketing since 1994, including Nike, Sony and 29 of the Fortune 500. He was named one of America's top social media consultants by Fast Company magazine, and his blog, Convince and Convert, is ranked as the world's #1 content marketing blog. He's also the co-author of The Now Revolution.

Laura "@Pistachio" Fitton

Laura Fitton, HubSpot's Inbound Marketing Evangelist, previously co-authored Twitter for Dummies and founded oneforty.com. Laura is credited with convincing Guy Kawasaki and thousands of tech execs that Twitter would have real business value. She founded the first Twitter for Business consultancy, Pistachio Consulting, in 2008 and has been speaking professionally about the business use of Twitter since 2007. See Laura speak at Inbound 2012 in Boston this summer.

Jim Kukral

Jim Kukral is a 16-year Internet marketing veteran and best-selling author of multiple books. He is an adjunct professor of Internet Marketing for the University of San Francisco's Internet Marketing certificate program. Most recently, Jim helps authors find success selling and marketing books through his firm at Digital Book Launch.



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