<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1021636444570495&amp;ev=PageView&amp;noscript=1">

https://cdn2.hubspot.net/hub/32387/file-13868862-jpg/images/pinterest_logo.jpg

3 Ways to Expand Your B2C Inbound Marketing Reach with Pinterest

By Vanessa KnipperMar 2, 2012


Pinterest LogoAlthough it’s been around for a few years, we’re all well-aware that Pinterest has seen a huge spike as of late. What makes Pinterest unique is its visually-appealing platform, ease of use, and lifestyle-oriented content. It provides an opportunity to show your customers how to implement a product or service into their lifestyle, rather than just being another social media outlet for posting blogs.  It’s more than crafts, recipes and travel bucket lists --- it’s about engaging with your fans, customers and people whose interests you share. So, how can you expand your Inbound Marketing reach with Pinterest?

  • Referral Traffic – Measure traffic in your analytics reports.
  • Brand Awareness – Build your brand awareness by interacting with a new demographic.
  • Market Research - Look at who’s pinning your content and what their interests are. You can measure the engagement on your pins by the amount of “likes” and “re-pins”.

What it is: For the user, it’s a place to share, admire, learn, inspire and express yourself. Also, it’s easy and it’s fun. More is more on Pinterest. You can pin away without flooding your Facebook newsfeed or Twitter stream. For the marketer, it’s a place to interact with your customers and introduce yourself to potential new customers – on their terms.

What it isn’t - a place to broadcast. Pinning is not unlike any other social media sharing, so you will want to diversify your posts by not only pinning your own content, but by pinning interesting content from other sources, re-pinning other users' content, and sharing what you think is interesting and what might interest your customers.

Example 1: Whole Foods

Whole Foods is featured on many lists of top brands engaging on Pinterest, and here’s why – they have something for everyone. They are a grocery store, but what they’re sharing is content that educates their followers on implementing their products into their lives. Whole Foods pin boards include the likes of cheese collections, recipes, entertaining ideas, cooking gadgets and more.

Whole Foods B2C Marketing on Pinterest

Example 2: Small Business

Let’s say you own a tile installation company. In a search for tile, the results show design ideas, trends, types of tile and color palettes. So, in this case, it would be wise to pin projects you’ve completed, designs that you offer, inspiration from other sources like industry leaders and popular designers, color and textures of tile that are available, etc. It's a great way for your customers to find ideas and for you to share yours. The more pins and boards you create, the more content you will have to expand your reach on Pinterest and build your following.

Tile Installer B2C Marketing on Pinterest


Takeaway: Since the very idea of Pinterest is to share your interests, customers that interact with you are genuinely interested in your product or service and are validating your content by liking or pinning it. So, if you aren’t already - get there now and populate your boards with pins daily, so you're there when your customers come looking for you.




Additional Topics:
The Author

Vanessa Knipper

Vanessa Knipper is the Marketing Director at Kuno Creative. She enjoys writing about social media and marketing trends. Vanessa is an avid reader of tech blogs and industry news, which she shares regularly on LinkedIn and Twitter.
MORE FROM THIS AUTHOR >