According to a Forrester survey last year, more than 3/4 of the surveyed companies monitor conversations in social media and blogs on a regular basis and respond to customer comments. Where do you stand with that? Effective listening takes strategy and time, but mostly it takes commitment. You have to appreciate the benefits and commit the resources on a consistent basis or you may miss opportunities to reinforce your brand. Here are some concrete steps every company should consider.
You also want to monitor blogs and blog comments as part of your listening strategy. Include in your listening arsenal one or more blog monitoring tools like:
There are many more free services you can use. Find one that fits your needs and get busy listening!
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Join us for an exciting new webinar on Thursday, March 22nd at 12PM EDT, 9AM PDT and help us welcome Jay Baer, Laura "@Pistachio" Fitton and Jim Kukral for an all-star webinar panel to discuss social media influence, what it means for your business and how to best take advantage of it.
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