How The Bachelor is Like Inbound Marketing

How The Bachelor is Like Inbound Marketing

By Brianne Carlon RushFeb 28 /2012

Bachelor Inbound MarketingWhether you like to admit it or not, you are probably secretly addicted to The Bachelor. Why else would you look forward to Monday?

But there is a good chance you didn’t realize that The Bachelor is a lot like inbound marketing. Rejoice! That guilty pleasure just became educational! Here’s how:

  • Inbound marketing is about getting potential customers to come to you. Every season, the Bachelor, no matter who he is, has women flocking to the show for a miniscule chance of being the chosen one. While our leading man has the power of ABC© behind him, you have a ton of tools to help you: search engines, referrals, optimized content and social media.
  • Inbound marketing provides value for potential customers. Before someone can become the Bachelor, he is scrutinized to make sure he has some sort of worth to offer. Is he down-right good looking? A sexy pilot? A swanky wine maker? An average guy with an absurd amount of money? (Some women are into that sort of thing.) Whatever it is, he’s got to have something to offer these women. It is the same with inbound marketing; give potential customers some value in the form of cheat sheets, white papers, case studies or a problem-solving blog.
  • Inbound marketing is about forming relationships with potential customers. You hear it over and over again when watching The Bachelor: “She just wouldn’t open up to me,” or “She was so closed off,” or “She finally let me in.” In order to build a relationship, there must be two-way communication. This is also true of inbound marketing. Those who are the most successful are authentic, transparent and responsive. So don’t be afraid to communicate with your potential customers via blog comments and social media.
  • Inbound marketing strives to entertain or educate potential customers. Our good man, the Bachelor, often does both! On the coveted one-on-one dates, the Bachelor takes women on a day-time portion that is all about excitement. There has been sky diving, skiing down a San Francisco street, shark diving and a ton of other adrenaline-pumping stunts. But when the sun goes down, viewers find the Bachelor and his lovely lady (of the moment) dressed up and simply enjoying each other’s company by candlelight. This is when the potential love birds educate each other about their past relationships, struggles and accomplishments. When it comes to your inbound marketing content, make sure you are entertaining, educating or, if you are really good, both!

Now that you can see that The Bachelor is totally educational, you don’t have to be so embarrassed to admit you can’t get enough! Oh, one more thing: Will you accept this rose?

Photo credit: ABC

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The Author

Brianne Carlon Rush

Brianne works with Fortune 500 clients to strategize digital marketing efforts that help sales teams close deals faster. Additionally, she focuses on Kuno’s sales and marketing alignment and employee empowerment. Prior to Kuno, Brianne helped market OverDrive, the leading digital reading platform for libraries and schools, and was the youngest person to be promoted to managing editor position at MacFadden Performing Arts Media in NYC.