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The Inbound Marketing Week in Review - The New SEO, 10-4-1, and Black Hat Content Marketing

By Roman KniahynyckyjFeb 5 /2012

inbound marketing super bowlHappy Super Bowl Sunday 2012, inbound marketing friend! Will you be watching the big game for football or for content marketing and barking dogs? Either way - you should be entertained. 

In the Kuno blog world this week, we saw the most traffic from our Inbound Marketing is the New SEO webinar slides that we posted. We'll be uploading a video of the webinar soon but be sure the review all the facts, figures and data that support the inbound marketing approach to SEO.

Not to be confused with the 9-9-9 plan, Amy dissected the 10-4-1 rule to build social media reach. 10-4-1 refers to the recommended ratio of promoting other valuable content in conjunction with your company's own content. Whether you're sharing links or landing pages - be an aggregator of valuable content rather than just a promoter of your own content. 

Finally, if you're looking for an example of black hat content marketing, Chad discusses the automated article spinning that occurred with one of Kuno's own press releases and the rationale behind this content spinning. 

Ok - you are officially up to speed on Kuno's most popular blogs this week. Now get your chip dip and beer koozies and get ready to watch the Material Girl strut her stuff in Indy...