Remember Family Feud? Probably the last quiz show I ever watched, but I loved the format of filling in the blanks. As inbound marketers, we get a lot of questions about posting frequency. How often should you - blog, tweet, post on Facebook and other social media sites? What kind of success can you expect from your current commitment to creating great content? Survey said...
For maximum growth: post multiple times per day to drive the most traffic (3-5 times or more is considered best for power bloggers).
For steady growth: post at least once per day.
For slower growth: publish at least every 3 days or 2-3 times per week.
For very slow growth: posting less frequently than 2-3 days per week is most appropriate for bloggers who maintain blogs as a hobby with no strategic plans for growth.
Update your status when a new blog post is published
Don't push Tweets out to LinkedIn unless it's something really important
Only share the really great stuff that will enhance your thought leadership
Ask and Answer Questions - spend an hour a week doing this
Source - various reports plus some common sense.
We recommend 1-2 new white papers, ebooks, videos or webinars per quarter as a minimum.
We try to do one webinar per month and at least one new download per quarter. This frequency keeps the ideas fresh, allows for some traction for each content piece (before another one rolls out) and delivers a high rate of traffic and leads.
Check out our Resource Library that we have developed over the past couple of years.
What Does all of This Cost?
Check out our Inbound Marketing Budget Calculator. It's really a schedule showing relative volumes of content and social media marketing updates with associated rough costs and approximate ROI based on our experience with inbound marketing for our clients and ourselves.
With over 30 years of business and marketing experience, John loves to blog about ideas and trends that challenge inbound marketers and sales and marketing executives. John has a unique way of blending truth with sarcasm and passion with wit. You can connect with John via LinkedIn, Twitter and Google Plus.