Are the “Likes” on your Facebook Page plateauing? Even if you’re mixing up the content and finding new ways to encourage sharing, it’s still possible to experience slow growth. Why? Because there are 800 million active users on Facebook, sharing 4 billion ‘things’ per day. That’s a lot of ‘things’ that can drown out your Page’s content. While posting great content is still the most effective way to keep your community engaged, your Page can still use a leg up through Sponsored Stories advertisements.
Facebook’s Sponsored Stories, launched last year, engage friends of fans by showing them the brands and products that their friends “Like.” So if your Page has 1,000 “Likes,” there’s an average of 130,000 people that you can engage with through Sponsored Stories. And because the ads that appear include friends names and even profile pictures, you can achieve a click-to-connection rate of 40-60% with a properly managed campaign... just because their friend already approves of your Page.
Here are 5 quick tips to get your Sponsored Stories off the ground and expand your Facebook Page’s reach:
Sponsored Stories can help a Page with just a few “Likes” grow quickly. And the best part is, as your Page “Likes” grow, so does the number of people who can be targeted through Sponsored Stories.
Have you used Sponsored Stories to expand your Facebook Page’s reach? Leave a comment below and tell us about it.