As the Social Media Community Manager for Kuno Creative I review anywhere from 50 - 100 twitter direct messages (DMs) per day – quickly deciding which require action and which require deletion. This equates to about 10 minutes per day between all accounts which is nearly an hour every week of time wasted.
It's not a good use of your time to carefully write and distribute a DM* containing any of the following messages:
Setting up automated DMs isn't a Social Media best practice - it wastes time, too. Perhaps the biggest time-waster are the SPAM DMs stating something like "You seen what this person is saying about you? [link] terrible things" (actual DM). You may be tempted but never click on that link. It's a not-so-clever ruse to get you to download a virus. If you discover that your account is sending out these DMs automatically, it means you've been hacked and you should change your password immediately. Twitter makes it easy to change your password, simply go to your settings menu and click "password."
Recently Chris Brogan unfollowed everyone on twitter because he claimed to be receiving hundreds of these time-wasting DMs every day. This bold action on Chris’ part was not well received among some of his followers who viewed the action as decidedly anti-social. When I first learned about Chris’ massive unfollow, I also thought it was a bit unfriendly. But after taking a hard look at the twitter DM facts and the amount of time wasted, I think he may be on to something.
*especially when it’s a first contact after a follow
Twitter DM photo by psd
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