Happy Sunday, inbound marketing friend. The Inbound Marketing Review is back from its holiday hiatus and is raring to go for 2012. Let's warm up a chilly winter day (at least in Cleveland) and see what was hot on the Kuno blog this past week.
Topping the heat index was our before/after content marketing analysis. Analysis of Kuno's own data showed that implementing a content marketing strategy has a positive effect on visits and actions visitors take on a website. In fact, our lead growth increased 630% as compared to the months prior to our content marketing implementation.
Rounding out the hot posts for this week was Chad's analysis of our B2B focused conversion rates through social media sites. As we ramped up our content marketing strategy, we were able to share increasing amounts of valuable content while also building a community around our content sharing. Our expanding community resulted in more trust for the Kuno brand and by association, for Kuno employees sharing via social media channels.