Happy Sunday, inbound marketing friend. December already? Geez, where has this year gone. It's almost as if I blinked and all the leaves had fallen from the trees and a Christmas wish list was staring me in the face. Before you go scurrying off to the mall, let's see what piqued our readers' interests this week.
This past Monday, Chad penned the Inbound Marketer's Creed that encapsulates everything an inbound marketer should stand for. It's clear, concise, and offers guiding principles we should all assure we are following.
Next up in popularity, Andy described Google's Caffeine and Freshness algorithm updates and their overall impact on a website's SEO. This post is packed with useful ideas on how to tune your site and your content to Google's latest changes.
Rounding out our most preferred posts was our explanation of the three methods LinkedIn uses for gathering information for its Company Pages section. Consider building out your LinkedIn Company Page to help generate qualified sales leads.
Finally - two other useful articles for your perusal - John's discussion of McKinsey's Consumer Desicion Journey Model and it's relationship to the modern day sales funnel, and Jesse's tips on speeding up your website.
Okay, you can go to Old Navy now. Have a great week. And don't forget about webinar this Wednesday on driving SaaS revenue.
pic: ch-ch
