The US Marine Corps published their “The Social Corps” earlier this year in order to establish social media principles, guidance, security and family guidelines for Marines and leaders. The document represents a good example of how an enterprise-level organization can identify strengths, opportunities, weaknesses and threats regarding social media while simultaneously laying out a plan to mitigate risk and maximize benefits.
"Achieving sustainable credibility online is guided by accepted standards that we live by as American service members. These values should guide participation in the social media process and strengthen organizational credibility. The Marine Corps strongly adheres to our core values in the online social media community, and we expect the same commitment from all Marine Corps representatives" – from Public Affairs and Marine spokespersons to the individual Marine.
Download the US Marine Corps’ The Social Corps
The index includes an FAQ, references and 15 tips to stay safe online.
The above represents a solid foundation for any and all enterprise-level organizations and small to medium-sized businesses to emulate in order to begin or hone their social media policies and plans. It also eliminates any excuses, if any are left, for large and small companies not to use social media as a marketing, public relations or communications tool. If the Marine Corps can take the Air Force’s social media lead and deploy policy, procedures and guidance rapidly than your organization can put a plan in place too.