Traditionally, inbound marketing has been viewed as a sales funnel-filler – sending lots of leads to a website through SEO, social media, blogging and the like. However, the truth is, when deployed with the right strategy and technology it can be a sales funnel-usher as well – ushering leads swiftly through the steps of a company’s sales process so that the sales cycle is considerably shorter. Delivering the right content to the right person at the right time on the right channel is how to combine a sales funnel-filler campaign with a sales funnel-usher campaign. This can result in increased funnel velocity and an overall widening of the middle and bottom of the sales funnel. Below are five ways to usher leads through the inbound marketing sales funnel.
*TOFU - Top of the Funnel / MOFU - Middle of the Funnel
It is no longer good enough to just optimize an inbound campaign for lead capture. With today's technology webmasters can also widen their website sales funnels while shortening the sales cycles. Tactics like the ones mentioned above can make sales processes more streamlined by being cheaper and faster while widening the sales funnel and converting more leads into sales. For more help in delivering the right content to the right person at the right time on the right channel watch this video.
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