Happy Halloween, inbound marketing friend! How is your Sunday? No complaints here as I have a tall cup of dark roast and some Goat Rodeo to accompany me as I write. Please tell me the inbound marketing geek in you has decided on an advanced lead generation theme for Halloween and that you are attending all your costume parties dressed as a webhook or clickable button. Too ambitious? Ok, sorry. On with our top posts this week...
On Monday, we dissected Google's decision to stop reporting keyword query data for users logged into Google sites. Ultimately, Google regularly makes changes and updates for numerous reasons. As marketers, we need to accept this inevitability and continue to focus on our investment in and commitment to quality content. We then shifted to mobile with our mobile webinar and our breakdown of 15 mobile marketing statistics everyone - from the CMO to the marketing intern - should know. If you don’t have a plan to integrate mobile into your marketing mix, now is the time to start - you're already late to the party. Technology from companies like MoFuse and 44Doors can speed your entry into mobile inbound marketing. Need help? Download our mobile presence white paper. Finally, we reflected on Klout's algorithm change and how they are choosing to define (or redefine) influence. Is Klout's version of influence valid or simply a form of cloaked elitism?
Enjoy your inbound marketing Halloween and trick-or-treating. Just make sure your end-of-year results (whether they are web traffic, leads, sales - or all three) are a treat for your Management Team or Board of Directors...
pic: Paula Sandor
