Mobile Inbound Marketing for Your Business

Mobile Inbound Marketing for Your Business

By Chad PollittOct 27 /2011

Advanced Lead Generation AnalyticsThanks to everyone who joined Kuno Creative to learn about mobile inbound marketing, mobile websites, apps, SMS/text messaging and QR codes.

If you were unable to attend, or would like a copy of the presentation, feel free to download the webinar slides below. Soon we will release the full video and audio of the presentation too. We'll send out an email to the attendees with a link to the video.

Webinar highlights:

  • Best practices for creating an effective mobile website
  • Integrating mobile smart phone applications into the inbound marketing mix
  • How to build leads using SMS/text messaging
  • Examples of successful QR code use in marketing and business

In this webinar we explored the best practices for creating and managing an effective mobile website and mobile campaign. What are the options and the pros and cons of each option? We recommended ways to get the attention of mobile visitors, keep their interest with mobile-ready content and capture them as sales leads. We also examined ways to seamlessly convert offline brand interaction into rich mobile experiences.

One of the most efficient ways to remove the ball-and-chain of a computer from a prospect's online experience or to seamlessly convert offline brand interaction into a rich mobile experience is to leverage the vast popularity of the smart phone. People with smart phones can easily scan a QR code or opt-in via SMS in order to interact with a brand. QR codes can be used to send people to landing pages, Facebook or any other web platform. SMS can bypass a landing page by allowing instant opt-in to a list.