Why would you ever consider paying more than a few bucks a month for a website? It seems like a new low-cost alternative-in-the-cloud pops up every week. Most of them have a nice, easy-use-use CMS and plenty of bells and whistles to make your inexpensive website "pop". Most either allow you to blog or are centered around a blog, like Wordpress. So why not jump on one of these low-pain, low-cost website solutions?
None, right? Most executives would say "our website serves as a online brochure, a way for perspective clients or customers to get to know us and what we offer". Fair enough. So your website helps in a couple of scenarios:
We don't sell websites - we sell inbound marketing engines. We design them. We tune them up. We drive them every day to deliver sales to your bottom line. I know it sounds like marketing fluff - but that's what we sell. That's what inbound marketing is all about. Roman talked about our $15,000 website designs on the HubSpot platform. Seems like a lot for a website, doesn't it? It's not a website. It's a "hub" for lead generation. If you know how to get the most out of a high performance marketing engine, we'll build one for you. If not, we'll be your racing team. Either way, your "engine" will deliver sales revenues. Can you say that about your website?
Photo Credit: Yorick_R