Determining Inbound Marketing Budget Costs

Determining Inbound Marketing Budget Costs

By Chris KnipperOct 17 /2011

Calculating Costs for Inbound Marketing

Diagnosing the needs and the associated costs for inbound marketing resources varies greatly depending on goals and strategic techniques.

Inbound Marketing CalculatorAs marketers continue to move away from interruption-based marketing  many still struggle with how to identify and build a budget for some of the common activities that will be performed to reach their goals

With a strong disclaimer that these activities are different for every company and organization, here is rough outline we put together based on trends we've seen from our clients over the past year. Click here to download.

Summary of the Calculator Activities

  • Website Support & Maintenace
  • Strategy & Planning
  • Blogging
  • Email Marketing
  • Content Creation
  • Social Media
  • SEO
  • Lead Nurturing
  • Press Releases
  • PPC
  • Software

The above resource is a general guide to estimate the average amount of time and resources necessary for each activity. It's not a one-size fits all formula. Some agencies charge more, some less, and costs for in-house employees also range greatly. But whether these activities are done by internal or external resources the costs are real and should be budgeted.

Common Business goals

  • Capture Sales Leads
  • Grow Sales
  • Brand Building
  • Reduce Length of Sales Cycle
  • Retain High Margin Customers
  • Improve Customer Service
  • Gain Velocity & Speed in Your Market

If you want to get a better idea of Kuno Creative's inbound marketing pricing, click here. 

The Author

Chris Knipper

Chris founded Kuno in 2000 as a traditional marketing and branding agency and has since grown it into a leading global digital marketing agency that’s helped hundreds of companies accelerate their growth. With a background in sales, marketing and technology, Chris is on the frontline of creativity, pushing the limits of what our clients can achieve.