Diagnosing the needs and the associated costs for inbound marketing resources varies greatly depending on goals and strategic techniques.
As marketers continue to move away from interruption-based marketing many still struggle with how to identify and build a budget for some of the common activities that will be performed to reach their goals
With a strong disclaimer that these activities are different for every company and organization, here is rough outline we put together based on trends we've seen from our clients over the past year. Click here to download.
The above resource is a general guide to estimate the average amount of time and resources necessary for each activity. It's not a one-size fits all formula. Some agencies charge more, some less, and costs for in-house employees also range greatly. But whether these activities are done by internal or external resources the costs are real and should be budgeted.