We often discuss the need for continuously creating new content in the world of inbound marketing. Recently, John wrote a post analyzing Kuno's top 20 blog posts that spurred my thinking on the value of existing content. Unlike a short-lived traffic increase from pay-per-click, content created on your website will serve as a continuing marketing asset (and visitor magnet) long after you decide to stop buying ad words from Google. If you're not freshening highly trafficked content (assets) on your website, then you're missing a marketing opportunity. Here are some simple ways to freshen your existing content:
I took my own advice and updated my popular Facebook blog post - take a look. With occasional care, your best existing content will continue to nurture leads into sales. What other ways are you improving your popular content? Let us know.