Hello, inbound marketing friend. It's shaping up to be a beautiful day in Cleveland. With the Browns having a bye week, it'll be a good day to get caught up on yard work or (for the fun seekers) attend the Woollybear Festival - Ohio's largest one day festival. So, without further delay, let's take a look at articles that were popular this week.
Topping the hit list, Chad identified 10 lighthearted reasons not to use social media as a marketing tool. Although humorous, this post underscored the serious notion that businesses need to view social media as a valuable marketing channel. Not to be considered a one-hit wonder, Chad also penned (digitally, at least) our second most popular post this week - 10 reasons why Google Analytics Premium shouldn't be used for inbound marketing - and valiantly supported his points in a lively comments section discussion that ensued. John rounds off our top three posts by highlighting 3 keys ways to prepare for the coming Facebook updates.
In other useful posts that just missed the top 3 cut, Account Manager Dan Stasiewski offers 5 tips on getting started with behavior-triggered lead nurturing and John discusses your social media balance sheet.
We're in the last quarter of the year. Have you met your inbound marketing goals? Or maybe the better question might be - have you set your inbound marketing goals? Are you still mired in a world of outbound marketing using the same marketing tactics with the same budget expecting to see different results? Talk to us (for free) about inbound marketing - we can help.