This post will probably make editors everywhere cringe with abhorrence, but it’s true, the occasional inconsequential blog post can be good for blogs, writers and their personal brand. On the other hand, trivial blog posts may not be good for large brands. Many large brands have consciously erased any personality from their content. Below are 10 reasons to write the occasional trivial blog post. Big brands – prepare to bookmark this post.
One person’s trivial post is another’s masterpiece. Trivial is in the eye of the beholder. However, it’s ok to have fun when you write and often times it’s appreciated by readers. As digital natives begin to take over leadership and management rolls in the future writing with personality, flair and a social edge will become even more main stream. Companies which embrace this style will be setting their brands up for future success.