Tuesdays are junk mail day, which is why getting the mail on Tuesdays isn't very fun. Any tree-hugger would cringe at the site of all the glossy mailers, pages of advertisements and #10 envelopes stuffed with sales letters sitting in a messy stack in the mail box. Sure, this form of traditional marketing has its place in a well-strategized, integrated marketing campaign; but most of it is irrelevant junk mail - how wasteful!
What kind of burden does this form of outbound marketing place on our environment? Can inbound marketing help alleviate the negative outbound environmental impact? Besides all of the amazing benefits highlighted in our blog, the environment is a fantastic reason to redirect marketing budgets to inbound marketing. Inbound marketing uses dynamic platforms to reach millions of social media and internet users who actually WANT to receive content – and usually at zero material waste.
According to the Do Not Mail Campaign, there are multiple reasons to leave this form of invasive outbound marketing behind and go green with inbound marketing. Below are a few of those reasons:
Parting words from the great environmentalist, Jane Goodall: "Every individual matters. Every individual has a role to play. Every individual makes a difference." This attitude can easily be applied to business - it's time to make your marketing efforts matter because what you do does make a difference.
*Statistics provided by the Do Not Mail campaign except where noted.