Over the past couple of years, social media has burst out of the gate with speed. Everyone (even your grandmother) is expressing themselves via social media. If your company is marketing via social media (and if you're not, then you need to get in touch with us), it won't take long until you realize that trying to manage your herd of social media marketers is like trying to race a horse backwards. It's close to impossible to do, and you're bound to fall in the mud at some point (at least I hope that was mud). There are, of course, huge benefits when a company uses social media; but if your social media marketing efforts aren't managed properly, there are also some downsides. (We've all heard of instances of instances where employees have caused public relations nightmares when they've used social media to trash their employers.)
Managing your herd takes effort, planning and follow-up. To successfully manage your marketers, you must create guidelines of social media how-tos that your marketers should follow.
A social media business and marketing strategy requires planning, discipline, and a daily commitment. It's about building long-term momentum. Correctly managing your herd of social media marketers will go far in creating that balance, energy and drive to propel your company to social media success.
Thursday, September 29, 2011 @ 1:00 PM EDT
Join Kuno Creative's Chris Knipper (CEO) and John McTigue (EVP) as they present results from our first 30 days experience using the very latest marketing automation tools.