Social Media now plays an important role in the sales and marketing plans of many businesses worldwide. There has even been a shift to a new selling paradigm that has created a revised lead generation strategy for both online and offline companies. When first starting out, it is easy to get the wrong impression about how quickly and easily social media can help to grow your business. It really can be easy to reach thousands or even millions of people, however, the frustration lies with just how qualified those people are as sales prospects. It's important to never forget that in order to know how to capture qualified sales leads via social media, you must create a plan to implement an effective lead generation strategy.
In order to successfully implement a lead generation strategy and capture qualified sales leads via social media, you must implement as many strategies as possible, monitor the successes of these methods, and measure the results. Always remember that flexibility is key to creating and maintaining your success in social media.
Thursday, September 29, 2011 @ 1:00 PM EDT
Join Kuno Creative's Chris Knipper (CEO) and John McTigue (EVP) as they present results from our first 30 days experience using the very latest marketing automation tools.