There are thousands of books on presentations and public speaking, so the below isn’t new rocket science. However, after frequently attending online and offline presentations and giving them too, it is clear that not everyone follows the below presentation structure. There are many additional facets to giving a good presentation. However, if the below recommendations are followed it becomes much easier to create and deliver the presentation, and for the audience to consume it.
Tell them what you’re going to tell them (Agenda) – This is your chance to build content expectations for the audience. If this step is skipped then the audience really has no idea when the presentation will come to an end or what information will be shared.
Tell them (Presentation) – Many presenters start and end their presentation with this step. However, buy not incorporating the additional two steps the presenter risks losing their audience. Additionally, it’s a good idea to title or number each slide with the appropriate corresponding bullet point from the agenda. That way, the audience knows exactly where they are in the presentation.
Tell them what you told them (Recap) – This is good because it reminds attendees of any questions they might have had earlier in the presentation, but forgot. It also helps to keep the information presented tidy and reference friendly on slideshare.net, box.net or a website.
Admittedly, webinars tend to be easier then presenting live, because the presenter can’t be seen. This visual amenity allows presenters to have more notes, queues and cheats present. However, too many can cause a presenter to get lost in their own notes. So, don’t forget to tell them what you’re going to tell them, tell them, and tell them what you told them.