Developing a well thought-out converting lead nurturing email campaign is not easy. The process can take three plus hours per landing page without a good plan in place. This post will help you develop that plan in order to efficiently deploy, track and adjust lead nurturing campaigns.
The above represents a general approach to developing lead nurturing. Over the course of the campaign you’ll begin to understand your potential client’s wants and needs better. By continually fine-tuning the campaign your results should improve and the lead nurturing you start with today will look nothing like the campaign you have a year from now. For more help with lead nurturing strategies feel free to leave a comment below.