We've been blogging for several years, but in the last two or so, we've had the HubSpot platform to track traffic and leads from these valuable content marketing resources. It's a good idea to periodically assess which topics and titles bring in the most interest in order to emphasize the most successful and optimize inbound marketing traffic and leads.
Bearing in mind that the oldest blog posts have some advantage over newer posts by virtue of online exposure via search engines, this is still a fair assessment of blog post popularity, as newer posts are easier to find on your website lists and feeds sorted by decreasing date.
While we always strive to "mix it up" so that our topics and content don't become stale, we can clearly see that the most popular posts target a broad audience of social media users who want to better understand and manage their accounts. These are the topics that tend to persist over time as they become more popular and rank higher in searches. More time-sensitive or narrowly focused blogs often get a burst of initial interest but tend to be forgotten with time. These results probably won't cause us to change our topic and title strategy, but they will remind us to go back to the popular subjects periodically. Social media is still wildly popular as a topic for discussion at the water cooler or in blog posts. As long as we keep our facts straight and provide fresh ideas, it's likely to continue to be our #1 bread winner.
| Follow @jmctigue |
| Follow @Kuno |
