Despite all of the calls for relationship building and inbound marketing these days, the evil spector of email spam is alive and well. I get tons of it every day, and I'm sure you do too. Despite all of our efforts to filter it out, the unsolicited marketing blasts come rolling in like a storm surge every day. What's worse is that many of us know better, yet we engage in this nefarious activity at the behest of our clients or, even worse we use it ourselves to boost our own products and services! So how do we know when an email qualifies as "evil"? Here are my top 10 indicators:
Folks, this ain't rocket surgery. Use your head. Before you blast out emails, develop a strategy and a policy for attracting customers, not driving them away. Nobody on this planet wants another email, so you have to be very judicious about your use of email marketing. Send out invitations to real events and really useful content, not advertisements and self promotions. Use e-mail to stay in touch with real customers and/or leads that have expressed an interest through opt-ins. But don't do it every five minutes!
Thanks for listening. I feel better now.
Photo credit: cambodia4kidsorg
Thursday, August 25, 2011 @ 12:30 PM EDT, 9:30 AM PDT
Special guest Nancy Myrland, President of Myrland Marketing, and Kuno's inbound marketing team reveal three steps to successful B2B Social Media Marketing.