More and more often, we are all seeing in our Facebook newsfeeds that so-and-so is now “friends” with a brand, school, restaurant, landmark, cause, etc. Admittedly, some of us made that mistake in the early stages of Facebook because we didn’t want to have a personal connection with the page. Here is some 20/20 hindsight to tell you how to get your business or organization started on Facebook properly with best practices.
If you’re using Facebook, you already have your own personal login and account. You have the ability to create and administer Pages, Groups, Events, etc. through your own account, and to add others as “admins”.
Facebook page administration has changed over the years, but an important update is that there is no longer a “creator” status - meaning whoever created the page can add “admins” and not be tied to the page personally. In fact, the “admin” that created the page can be removed by any other “admin”. How to add “admins” - http://www.facebook.com/help/?faq=187316341316631
Also, you have an option as an “admin” to use Facebook as the page or as yourself. I.e. you are a local doctor and would like to personally comment on a post – you now have that ability, rather than commenting as the “page”.
Now, getting started on creating your new page is easy. Mashable provides a very detailed “How To” for setting up a Facebook page HERE.